Phishy business

I received this email this morning from BusinessLink:

From: alerts@businesslink.gov.uk
[mailto:alerts@businesslink.gov.uk]
Sent: 09 July 2007
11:07
To: shane@gallomanor.com
Subject: Business Link has an
improved registration system – please upgrade

Dear registered user

As we add new interactive services to our website, we upgrade our security
framework to ensure your information is always safe. We recently introduced a
new registration system with increased security:

Please
upgrade your account

The process will take under five minutes. Have a pen and paper ready to
record your new details.

Thank you for using our website.
The Business Link team

———————————————————–

Other actions

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link to log in
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this link to see our recently updated Privacy policy
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link to cancel email alerts
(unsubscribe)

———————————————————–

Do you think they tried especially hard to make it look like a phishing attack?

"Dear registered user"    –    If I am a registered user
why don’t you know my name?
"Please upgrade your account"   
–    Why hide the link?  Let it be seen so we can trust
it.
"The Business Link
team"    –    No name.  Why not?  What are you hiding?

The irony is that it is a genuine attempt to get me to upgrade to the secure Government Gateway system, but it does look as though BusinessLink have based their email style on some rather dodgy emails.