demonstrate you are the expert in your field, you can use it to help
people by providing useful information and analysis (and you do that
That's relevant for people like Mike and for us at Gallomanor. For others, such as civic leaders, it can be about being a politician and showing what you care about (like Mary Reid), or providing information (as per CivicSurf), or creating a customer community (as we do with I'm a Scientist) – the list can go on and on.
Twitter is much simpler for me. It is a place to get to know people
better. I've used it to link up with people who I want to get to know better and I've helped with links to info where I can.
You can help people and get help quickly, easily and without strings attached. Cllr James Cousins has been using Twitter to see if he can help any constituents – and it is working.
I wouldn't worry about quantity of tweets, quite the opposite. The
signal to noise ratio is far too skewed to Noise at present. The people
I value are those who only post useful information and the occasional
Although I've been guilty myself of using twitter for self-promotion (as I will for this post) and as a form of instant messaging I do try to avoid it.