Cheltenham Borough Council have been driven (or perhaps a creative employee has taken the opportunity presented) by floods to innovate with their communication strategy using some key web technologies.
Due to the fear that Council servers and workers would be flooding and stop working the council decided to launch a Flood Updates blog to keep a line of online communication going. Peter Riley the Council Web Development Manager started Flickr (photo sharing) and YouTube (video sharing) accounts to help embed pictures and video into the site.
The rate of blog posts is impressive. Pictures, videos, contact numbers, updates and general information have all found their way onto the site. The council has requested people to let them know about flooded properties and have used it to spread good news stories. Naturally some enterprising types have used the comments section to spread sales pitches. Err thanks Ernie as they say in Cheltenham.
The site continues to be live with 2 posts today. Wouldn’t it be nice if perhaps this excellent innovation was continued by some of the senior staff at the council to keep people up-to-date with some of the more mundane but still important things that councils do.
(Hat tip to Kable)