Last Thursday I went back to school. The teacher for the evening was Steve Johnston, Google Consultant. He was giving a one-off presentation on how to make Google Love Your Website in order to raise money for St Laurence School (which his 3 kids attend, and mine probably will in a few years time).
Steve’s a compelling and knowledgeable speaker who made the 3 hours fly by in a whirlwind of facts and tips about how Google provides search results.
Top Tip: Title tags and Meta Description data is the most visible part of your site – it is what appears on Google.
The only downside of sitting through the presentation was the length of the list of small little things that you could do to improve the Google performance of your site. However the upside was remembering that the sites we produce are far more interesting than what your average retailer gets to deal with.