Why Web2.0 works – Google Alerts
Jeff Littlejohn uses Google Alerts for his work [and quite possibly on his own name too – hope all is well in Bellingham, WA]. Jeff is interested in Community Development and emailed us the day after the YouCanDo Guides website went live asking a question. He has a Google Alert for "Asset Based Community Development" [hi again Jeff, sorry to overburden you with alerts] and this brought to his attention the new site and resources.
In "the old world" Jeff wouldn’t have known about the YouCanDo Guides without an international marketing campaign, but using Web2.0 techniques at no cost we’ve managed to reach him instantly. That’s why Web2.0 works.
(You too can sign up for Google Alerts. You just need a Google account)