You spend £1,000s on developing an advertising strategy, £100,000 on creating some TV ads, £1,000,000’s on advertising slots and some students from Poynton High create an homage on Facebook to "one of the greatest drama teacher’s" ever. For FREE.
You can’t buy this type of marketing and that is why it is so powerful.
Disclosure: Mike Zimmerman is a friend of mine. I had no idea he was that good.