Nick Robinson, the BBC’s Political Editor, has published the script of an excellent lecture he gave recently on the troubled relationship between politics and the media.
He outlines 5 stages in order to repair the marriage. It is well worth reading.
He quotes Nick Clarke who once said to Alistair Darling, Transport Secretary, "For the sake of neatness do you think you could answer the question I just asked you?". This also reminded me of some advice we always give councillors when communicating online: answer the question as succintly as possible. John Reid, Defence Secretary, recently surprised many people by answering a question in Parliament: "Err, Yes.". Very staightforward.