Michelle emailed me again.  She wanted to tell me a little story about her and Barack backstage at the Democratic Convention in 2004 and how she’d broken the tension with a private joke.

Barack likes to tell a story about the two of us standing backstage before his speech at the 2004 Democratic Convention.

The way he tells it, he was too busy in the days before the convention
to feel any pressure — but about an hour before the speech, I could
tell he was getting a little nervous.

To break the tension, right before he went out on stage I leaned in close and said, "Just don’t screw it up, buddy."

We laughed. And then Barack brought the house down.

What’s more I (if I were a US citizen) could be backstage at the 2008 convention if I were to donate $5 or more by midnight on Thursday.

Seeing it in person will be a once-in-a-lifetime experience. I’m
excited about being there, and if you make a donation of $5 or more
before the deadline, you could join Barack backstage:

Damn, it’s good.  Coming from Michelle Obama and in personal one to one language, the email makes me feel part of the campaign and makes me want to be part of a historic "once-in-a-lifetime experience".

There is a lot to learn from the Obama’08 campaign.


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