Don’t spin the web
Someone told the London Borough of Hammersmith and Fulham that YouTube is a good way to engage with people. Nobody told them not to use it as a way of distributing spin.
This video just invites criticism because of the way it is so obviously spin with the fake newspapers. To add insult to injury the first few people to comment on the story seem overly fawning and have been accused of being plants (or astro-turfers) from the council.
YouTube is a place for user generated content. The video is council generated content and therefore liable to attract criticism as it has from disgruntled workers and residents. LBHF would have been better off gathering the views of real people and posting them on YouTube. It would have been better received.
(hat-tip: Politics, PR & Marketing)